Instructor motivates businesses to stand out

By KIRAN MALIK-KHAN, Connect Contributor

Jeph Maystruck (front) with members of the Regional Municipality of Wood Buffalo’s Economic Development team at the Out Caring the Competition event. PHOTO: Kiran Malik-Khan, Connect Weekly

Jeph Maystruck (front) with members of the Regional Municipality of Wood Buffalo’s Economic Development team at the Out Caring the Competition event. PHOTO: Kiran Malik-Khan, Connect Weekly

Did you know it is impossible for a bumblebee to fly? Doing the impossible – while standing out in service to others – was the message at the heart of Jeph Maystruck’s unique talk – Out Caring the Competition.

Hosted by Wood Buffalo Economic Development, the event was held at McMurray Experience, and saw a full house of community leaders, social profits, and business owners on September 30. Maystruck teaches at Saskatchewan Polytechnic, and also works for Strategy Lab, a marketing and communications company.

His talk focused on standing out in a competitive world, and for businesses to go above and beyond.

“Starbucks sends you to college. You can learn anything thanks to fiverr.com where services cost five dollars only! Feastly.com lets you sign up for people to eat with you. Our world is shifting. Every industry is coming down. Amateurs are trying things,” Maystruck enthused.

Volunteerism is also near and dear his heart. Maystruck is a volunteer youth volleyball coach.

“Join a non-profit. Happiness comes from joining something big, a cause. For profit companies – don’t just make money, support a good cause – that’s how you gain trust. Rosas Pizza (Philadelphia) asks you to donate a dollar to the homeless when you place an order. They have no need to advertise anymore. Celebrating inclusivity – 4to40.ca matches employers with folks with disabilities.”

As for the Bumblebee, Maystruck shared why that metaphor is his favourite, especially with students.

“Our world does a great job of telling us what’s possible and what isn’t, we seem to be much better at the latter. All progressive innovation that happens in our world is because someone didn’t accept the status quo, someone looked at the same old problem and saw something different. That someone does something impossible.”

“The Bumblebee shouldn’t be able to fly. It’s a mere impossibility, when you to account for the basic laws of aerodynamics and the Bumblebees wingspan and body size, the scientific community agrees on the fact that a Bumblebee shouldn’t be able to fly.

But as referenced in David Kelly’s “The Ten Faces of Innovation” as well as Richard Branson’s The Virgin Way, ever since the dawn of the scientific community not a signal scientist has ever explained that to a Bumblebee and every day the Bumblebee flies. It’s our excuse to think anything is possible,” explained Maystruck.”

He also focused on technology’s lightning speed, and the need to harness it.

“You can’t stop technology. Don’t be upset. Learn how they do it. Coursera.com has free courses. Remember, only Cirque du Soleil has everyone as an audience; everyone else has a target.”

Maria Noorani, Manager Development Integration and Research for Wood Buffalo Economic Development helped organize the event.

She noted, “Jeph’s energetic presentation mesmerized an audience of business owners and social profits, bringing a unique perspective to business needs and personal branding; challenging us to be “bumblebees” and fly in spite of not being designed to. We have had many requests to have him back in the community so stand by.”

Maystruck added, running with the Bumblebee metaphor helps individuals overcome their hesitation.

“Your next idea is going to be ludicrous, but you don’t have to make the decision. You can crowd source it. Richard Branson says everyone’s favourite seven words are ‘I’m not sure, what do you think?’ Stand out. Your tribe will market for you.”

“Your next idea is going to be ludicrous, but you don’t have to make the decision. You can crowd source it. Richard Branson says everyone’s favourite seven words are ‘I’m not sure, what do you think?’ Stand out. Your tribe will market for you.”

“When it comes to the creative field and educating students we must believe that anything is possible, if not, we may never experience the true potential of a person or an idea. To truly innovate, to truly invent something (or reinvent ourselves) we must let go of what we think is possible. Every major innovation in our world today is because someone thought like the Bumblebee, they didn’t accept their situation at face value and they did something everyone else thought was impossible. Major innovations don’t happen overnight, they happen because someone started doing something impossible one day and never stopped,” he continued.

“The world doesn’t need more people who can memorize a formula or an entire book for that matter. The world needs innovative thinkers, people who invent new things, who push the status quo and do the impossible. Be the Bumblebee, do something impossible.”

The Regional Municipality of Wood Buffalo’s Economic Development Department hosts their next event: Wages at Work on November 3 in Timberlea Landing at 309 Powder Drive. This is a free event. Tickets are available at www.eventbrite.ca.

– Connect Weekly –