Campaign wraps up at 85 per cent

By KIRAN MALIK-KHAN, Connect Contributor

The books remain open until December 31, 2015, but the public portion of UniteThe books remain open until December 31, 2015, but the public portion of United Way of Fort McMurray’s community campaign closed with an 85 per cent goal achieved. The number was announced on December 10, 2015.

“With the extraordinary total announced by Shell Albian Sands last week, we have come within 15 per cent of our target. To be at 85 per cent with more money yet to come in is a great place to be heading into the holiday season,” said Marty Giles, 2015 Community Campaign Chair,” in the official news release.

Russell Thomas, Director of Communications & Community Impact for the United Way of Fort McMurray noted workplace campaign chairs came together to spread the message.

“The workplace chairs under the leadership of Marty Giles, challenged people to look at the United Way through the lens that any of us could need the services of one of our agencies. The campaign video really tried to communicate that we’re all in this together and that United Way funded agencies do so much to meet community needs. “That could be me” really resonated with our chairs as a reason to support the United Way.”

“We had such a strong group of workplace chairs. They embraced the challenges of the campaign with energy, enthusiasm and incredible heart. From Sonya and Kimberly at the Municipality, who led the biggest RMWB United Way campaign in their history, to Ian from Spartan Controls who focused on achieving 100 per cent pledge participation, these men and women were remarkable champions for the United Way and the many agencies and programs that we help to fund.”

Despite the difficult year, Thomas noted, the group consciously avoided focusing on the $8M target.

“We continued to draw focus away from the campaign financial target, instead focusing on our goal to meet the needs that are growing in the community. The local economy has changed dramatically in a year. That said, we still saw some great successes and unparalleled generosity.”

“We continued to draw focus away from the campaign financial target, instead focusing on our goal to meet the needs that are growing in the community. The local economy has changed dramatically in a year. That said, we still saw some great successes and unparalleled generosity.”

As for the United Way’s 26 member agencies ranging from The Salvation Army of Fort McMurray to the Centre of Hope, Stepping Stones Youth Shelter, and more, the economic downturn means more financial support is needed.

“The narrative of increased demands on agencies penetrates all levels of the community. But our agencies are incredibly resilient and are doing a great job during these times when children, youth, adults, seniors and families are counting on them for support.”

As for planning for 2016, Thomas shares, “we continue to see the need to inspire more participation in the United Way throughout the community.” To donate, visit www.fmunitedway.com

– Connect Weekly –