News Release – Vancouver, BC
A local BC Company held a fundraiser to help the community of Ft. McMurray. Silver Icing, an online fashion company, distributes its products through a network of independent “Stylists,” many of whom reside in and around Ft. McMurray. When the CEO, Christina Marcano heard about the ongoing devastation occurring in Ft. McMurray, she quickly organized an online fundraiser donating the net proceeds of two of Silver Icing’s most popular items for the cause. In 36 short hours, $22,815.00 was raised and subsequently donated to the Canadian Red Cross.
A Social Media post by CEO Christina Marcano read:
“I am proud to announce our fundraising campaign generated a donation of $22,815 which was made directly to the Canadian Red Cross tonight and will be matched dollar for dollar by the Federal Government of Canada. We have an amazing group of stylists and customers who are caring, generous and supportive and I am beyond proud of what we were all able to achieve in our effort to help those affected by these fires. Our connection to Fort McMurray is strong and we want our stylists, customers and the community of Fort Mac to know that we are behind them in every way as they navigate through this devastating time.
To our Fort McMurray Stylists – There are no words to express how sorry we are for your loss. I know there is nothing we can do to erase the pain, but just know that you have our support, our friendship and our love.
You never know how strong you are until being strong is your only choice. –Bob Marley”
About Silver Icing
Silver Icing is a women’s wear online retailer utilizing a social selling model and is based in BC, Canada. Silver Icing puts a twist on active wear, using high-performance fabrics and original artwork to create their exclusive SI brand of active wear. They also import a variety of fashionable items from Europe and the US that fit into the Silver Icing mission that comfort and style do indeed co-exist. Silver Icing is sold through its network of Independent Stylists across Canada and has become one of the fastest growing social selling business in Canada.