By John Andromidas, The Brick
The Brick’s Fort McMurray Holiday Pop Up sprang to life yesterday afternoon, handing out free Christmas trees and providing other festivities to help Fort McMurray residents celebrate a difficult holiday season.
The Holiday Pop Up popped up at 12 p.m. just outside the Frank Lacroix Arena stocked with nearly 200 Christmas trees, 100 wreathes, hundreds of cups of hot chocolate and even a Santa Claus photobooth – all available free of charge on a first-come-first-served basis for Fort McMurray residents celebrating their first Christmas since the devastating wildfires earlier this year.
“As a member of the Fort McMurray community for the last 34 years, we know just how difficult this year has been for our neighbours and friends, so we wanted to do something to help them out,” said John Andromidas, the Director of Stores, North Prairies, for The Brick. “Christmas is stressful at the best of times, nevermind when you’re trying to return to normal life after a disaster. Hopefully, we’ve made the holidays a little easier and a little brighter for the people for our friends in Fort McMurray.”
The Brick also partnered with Habitat For Humanity Wood Buffalo and Melanie Ference, owner of Fort McMurray’s Chocolates & Candlelight, to hand deliver complimentary Christmas gifts to Fort McMurray families deeply affected by the 2016 wildfires.
“Having the opportunity to help make so many of my Fort McMurray friends smile today was truly a blessing,” said Ference, who also supplied and handed out the hot chocolate at the Holiday Pop Up. “This has probably been the hardest year ever for our town and I’m thankful for community partners like The Brick for helping us get through it.”
The Regional Municipality of Wood Buffalo Recovery Task Force provided emotional support volunteers at the Holiday Pop Up, a service offered to ensure potential emotional situations were dealt with compassionately and effectively.
“This event was a real community collaboration,” Andromidas said. “From the municipality, to Habitat For Humanity, to local businesses, we all pulled together to give our friends and neighbours something fun and special that we hope will help them have a better Christmas.”
The Brick opened its first Fort McMurray location in 1982. Today, it also operates a United Furniture Warehouse location in the city.
– Connect Weekly –